One of sports television’s female pioneers, Andrea Greenberg has more than three decades of leadership experience in managing and growing sports and other media businesses. She has built and managed numerous award-winning regional sports networks, and has been responsible for the completion of major key business transactions, including significant rights and partnership agreements, and affiliation and divestiture deals.
As president and chief executive officer of MSG Networks Inc., Ms. Greenberg sets strategy for and oversees overall management of two critically-acclaimed regional sports networks, MSG Network (MSG) and MSG+ . This includes identifying new initiatives that strengthen the MSG Networks’ brand and represent new opportunities for growth.
MSG Network and MSG+ are home to 10 professional sports teams, delivering live games of the New York Knicks; New York Rangers; New York Islanders; New Jersey Devils; Buffalo Sabres; New York Liberty; New York Red Bulls and the Westchester Knicks, as well as coverage of the New York Giants and Buffalo Bills. Each year, MSG and MSG+ collectively telecast approximately 500 live professional games, along with a comprehensive lineup of other sporting events, including college football and basketball, and critically-acclaimed original programming. The gold standard for regional broadcasting, MSG Networks has won 145 New York Emmy Awards over the past nine years.
Ms. Greenberg last served as executive vice president of MSG Media at The Madison Square Garden Company (predecessor to MSG Networks Inc.) until September 2015, when the sports and entertainment business of the Madison Square Garden Company became a standalone, public company. Ms. Greenberg joined Madison Square Garden as executive vice president of MSG Entertainment in 2008, when the business was part of Cablevision Systems Corporation. Madison Square Garden was spun-off from Cablevision as The Madison Square Garden Company in 2010.
Prior to this, Ms. Greenberg spent more than 25 years at Rainbow Media Holdings, the former Cablevision programming subsidiary that was spun off in 2011 and became AMC Networks Inc, last serving as president of Rainbow Media Ventures. During her time with the programming leader, she served as president of Rainbow Sports Networks, where she oversaw strategy and operations for a portfolio of five award-winning Fox Sports Net regional sports networks in Chicago, New England, Florida, Ohio, and Bay Area, including, programming, marketing, content distribution, affiliate sales, advertising sales, finance and administration, and oversaw Rainbow Media’s interests in various Fox partnerships including Fox Sports Net. She played a critical role in divesting the Fox regional sports networks to Fox and Comcast. Ms. Greenberg also managed Fuse, a national music television network; helped develop Lifeskool and Sportskool – two first-of-their-kind instructional, on demand sports programming networks; and led the strategic planning and operations of PVI Virtual Media, the first media company to provide virtual insertion of computer-generated images into TV broadcasts (first down line). She negotiated numerous long-term rights agreements with professional sports teams and leagues, including the National Basketball Association, the National Hockey League, and Major League Baseball, and successfully secured long-term distribution arrangements with key cable distributors. In addition, she also led content distribution and marketing for Rainbow Media’s national networks, which included AMC, Bravo, IFC, Fuse and WE.
Ms. Greenberg began her career at Rainbow Media in 1983, holding various business affairs roles over the next 15 years. She led negotiations for key business deals, including license agreements with major motion picture studios, rights deals and affiliate agreements, while evaluating new business opportunities and partnerships to further business goals. She was responsible for regulatory matters for Rainbow Media, overseeing the development of regulatory initiatives and participating in regulatory and legislative activity affecting the cable programming industry.
Throughout her career, Ms. Greenberg has been recognized as one of the most respected members of the industry. Among her many honors: Multichannel News’ Wonder Women award; cited as one of the Top 50 Most Influential Women in Cable by CableWorld Magazine; recognized by YMCA-NYC Academy of Women Leaders; and listed by CableFax Magazine as one of Cable’s 100 Heavy Hitters.
Ms. Greenberg serves on the board of the Garden of Dreams Foundation, a non-profit organization that works closely with all areas of MSG to help brighten the lives of children facing obstacles. In 2007, MSG Networks and Garden of Dreams launched “MSG Classroom,” an educational program to teach high school kids about the media industry. In 2015, MSG Networks was recognized for the third year in a row with a prestigious Beacon Award in the “Education” category, while also receiving a 2014 NY Emmy Award in the community service category for its “Garden of Dreams: MSG Classroom” program.
She graduated from Brandeis University with a BA in Economics.