MSG Networks & William Hill Enter Into Integrated Sponsorship For New Jersey Devils Broadcasts
Unique Content to be Integrated into Devils Telecasts on MSG Networks
New York, NY (November 15, 2018) – MSG Networks (NYSE: MSGN) and William Hill, the world’s leading sports book operator, announced today a new comprehensive sponsorship arrangement for New Jersey Devils broadcasts on MSG Networks.
The groundbreaking sponsorship includes a mix of in-game integration, branded content and commercial spots that will air during MSG Networks’ Devils game broadcasts, as well as in the in Devils pre- and post-game shows.
“It’s incredibly exciting to partner with William Hill on this first of its kind arrangement with any regional sports network” said Andrea Greenberg, President and Chief Executive Officer, MSG Networks. “With William Hill’s team sponsorship of the Devils in place as well, we are able to provide William Hill with seamless and powerful integration of both media assets and assets at the Prudential Center which we hope will serve as the model for future sponsorships.”
“We are thrilled to partner with MSG Networks on this groundbreaking partnership,” said Sharon Otterman, Chief Marketing Officer of William Hill US. “We are excited to educate fans on sports betting and to help enhance the broadcast with the content fans are seeking.”
With this new MSG Networks partnership, William Hill has now officially secured both team and media sponsorship rights for the Devils. Last week, William Hill, the Devils and Prudential Center announced a sponsorship deal highlighted by the “William Hill Sports Lounge,” and will also feature other in-arena advertising and branding across Devils’ digital and social channels.
About MSG Networks Inc.
An industry leader in sports production, and content development and distribution, MSG Networks Inc. owns and operates two award-winning regional sports and entertainment networks, MSG Network (MSG) and MSG+, and a live streaming and video on demand platform, MSG GO. The networks are home to 10 professional sports teams, delivering live games of the New York Knicks; New York Rangers; New York Islanders; New Jersey Devils; Buffalo Sabres; New York Liberty; New York Red Bulls and the Westchester Knicks, as well as coverage of the New York Giants and Buffalo Bills. Each year, MSG and MSG+ collectively telecast approximately 500 live professional games, along with a comprehensive lineup of other sporting events, including college football and basketball, and critically-acclaimed original programming. The gold standard for regional broadcasting, MSG Networks has won 152 New York Emmy Awards over the past ten years.
About William Hill
William Hill PLC is one of the world’s leading betting and gaming companies, employing over 16,000 people. Its origins are in the UK where it was founded in 1934, and where it is listed on the London Stock Exchange. The majority of its $2.1 billion annual revenues are still derived from the UK, where it has a national presence of licensed betting offices and one of the leading online betting and gaming services. In 2012, it established William Hill US with a focus on retail and mobile operations in Nevada, which is now the largest sports betting business in the USA. William Hill US (www.williamhill.us) currently operates 108 race and sports books in Nevada and the state’s leading mobile sports betting app. William Hill US is operating in New Jersey at Monmouth Park Racetrack, Ocean Resort Casino, and Tropicana Atlantic City and is a licensed sports betting provider for several casinos in Mississippi and a casino in West Virginia. William Hill US is the exclusive risk manager for the sports lottery in Delaware. William Hill also has licensed operations in The Bahamas, Italy and Spain and serves online customers throughout the world from its online headquarters in Gibraltar.